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Your Profitable Growth Newsletter & Video
 February, 2012
in this issue
:: From The Editor. Save The Date
:: Profitable Growth Video. Finding New Customers
:: Is Your Company a Feature, Benefit or Advantage? Build Your Tech Company For What It Is...and Isn't...
:: Birol Growth Consulting Helps Microseeps Grow its Marcellus Business
:: Should You Stay or Should You Go?
Save The Date: March 23rd 4:30-7:00PM
Thank You Western Pennsylvania Party at Pittsburgh's HYP Club


Dear Colleagues, Clients and Friends:

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In honor of your support and along with David Yunghans of Constant Contact, please join us on March 23rd 4:30-7:00PM for a cocktail in Pittsburgh's HYP Club. No speeches, sales pitches or schemes. Just drop by and check us out and what's up with us. Parking is next door, ample and $5.00. Come after work or make it your first stop on a night out downtown. 


To your growth!

 

In gratitude

Andy

 
Profitable Growth Video
 

Finding New Customers


As the owner you know it's better for a business to sell more to an existing customer than go after a new one, right!! They cost less to serve, already trust your firm or service, and need your product or service, really! Then why aren't they buying more!.





Is Your Company a Feature, Benefit or Advantage? Build Your Tech Company For What It Is...and Isn't    

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As a stakeholder in a tech company, you have your money, future or ego in its future. Whether you own, buy from, or sell to such a firm, its hype should be contagious but could be a double-edged sword. Are you in on the ground floor of the "next big thing" or will your stake be wiped out by the next disruptive technology? Industry pundits who define success in terms of "digital immigrants", "hyper-personalization" and "virtualization" aren't very helpful! So how can you tell whether your tech firm is chicken-salad or chicken-scratch?


Here are three steps to decide if and how your technology company could succeed.

 

 Click here to read more.


Birol Growth Consulting Helps Microseeps Grow its Marcellus Business 

 

 MicroseepsBackground: Microseeps is a lab testing business located in Harmar, Pennsylvania that provides a wide variety of services supporting insight into soil and groundwater problems. Since the 90's, the company has solved a large number of customers' needs by developing innovative, groundwater, analytical tools and cost-effective ways to sample soil gas for vapor intrusion.  

 

The Challenge: Although Microseeps was experienced in serving large, energy firms responsible parties, consultants and labs throughout the United States, the company lacked a shale-gas offering or specific sales effort dedicated to directly serving small customers in the Marcellus Shale footprint running through West Virginia, Pennsylvania, Ohio, and New York. The firm typically serves consultants and customers who call Microseeps technical and customer support for solutions. After analysing sales and laboratory results, however, management saw a new market opportunity emerging -- the local independent testing lab.  But without a sales force, or dedicated products or services, how could Microseeps evolve to serve this dispersed target market?
Click here to read The BGC Solution.

Should You Stay or Should You Go?

 

businessman_hair Congratulations, your business has survived the recession! Thanks to your leadership, you held off the banks, reduced your debt, collected your receivables and delivered great products and service.

Today, your firm runs lean, with loyal customers and reasonable profits. So what should you do next? Are you satisfied, dissatisfied or neither? Should you grow your business or should you sell it?

Asking your advisors doesn't make your choice any clearer. They declare your business is worth less now than before the recession, but not as much as it could be in five years. But to recharge your business you'll have to refocus your efforts and reinvest some of your wealth back into your firm. Can you? Should you? How do you decide whether to grow or sell your business?

Click here to read more.

          


Save The Date

SAVE THE DATES   

UPCOMING OPPORTUNITIES WITH ANDY

 

Andy's Topic : Business Builders 

Date/Time: March 3, 2012, Noon 

Location:  TechVibe 104.7 News Talk Radio 

Info: For more information contact Andy Birol.


Andy's Topic: Grow Your Marcellus Business

Date/Time: March 6, 2012, 4:00 PM
Location: "The International Capitalist Show" - with David Iwinski
American Entrepreneur Radio
Info: For more information contact Andy Birol.  

 

Andy's Topic: Small Business Celebration
Sponsor: Constant Contact
Date/Time: March 23, 2012, 4:30 - 7:00 PM
Location: Pittsburgh's HYP Club, Pittsburgh, PA
Info: For more information contact  Andy Birol

 

Andy's Topic: Converting Engagement to Profitable Growth
Sponsor: Duquesne University
Date/Time:
May 9th, 2012, 9:00AM-5:00PM
Location: Duquesne University Entrepreneurial Growth Conference
Registration Info: For more information contact Christine Hughes at hughesc@deq.edu 

 

Andy's Topic: If You Don't Know Where You Are Going, Any Road Will Get You There: Selecting the Route Moving from Strategic Plan to Operational Plan
Sponsor: ExecuStar Entrepreneurial Fellows Program
Date/Time: May 24, 2012
Location: TBA Harrisburg, PA
Info: For additional information contact Larry Dittmann at 717.986.1875 or thru ExecuStar website or contact  Andy Birol.

  

Andy's Topic: Keynote: Crossing the Consulting Valley of Death: Lessons and Learnings From a Lone Wolf
Sponsor: Institute of Management Consultants USA (IMC USA) Conference
Date/Time: October 5, 2012, Time TBA
Location: Orlando, Florida
Info: For more information contact Andy Birol.   

 

Andy's Topic: Workshop: Accelerating Your Established Consulting Practice: Tools, Techniques and Tips
Sponsor: Institute of Management Consultants USA (IMC USA) Conference
Date/Time: October 5, 2012, Time TBA
Location: Orlando, Fla
Info: For more information contact Andy Birol.

 
Andy's Topic: Total Competitiveness. 12 Key Processes for a Successful Business
Sponsor: ExecuStar Entrepreneurial Fellows Program
Date/Time: October 25, 2012
Location: TBA, Harrisburg, PA
Info: For more information contact  Andy Birol.   

 

 

Curious?  Here's how I can help your business:

         Service                                      
Wholesale                      Manufacturing

  

SRV2            Wholesale        Manufacturing   

Questions:  Contact Andy Birol  by email or call 412-973-2080
QUICK LINKS
  
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 Birol Growth Consulting, LLC
941 Penn Ave., Suite 801
Pittsburgh, PA 15222-3845
412-973-2080
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